WHAT ARE PARABENS???

The Big Question that everyone wants to know!

A paraben is a preservative.  It is commonly found in many cosmetics and hair products. Preservatives are used to prevent the growth of harmful bacteria and mold, as well as, prolong the shelf life of products.  The most common synthetic, laboratory-generated versions are methylparaben, butylparaben, ethylparaben, and propylparaben. These preservatives have the ability to mimic the hormone estrogen. Since these chemicals are not naturally in our body, we have trouble breaking them down and eliminating them. They become stored in and can accumulate in our body. When our body stores something it does not know what to do with, it often stores it in our fat cells. As a result, stored, synthetic parabens have been found in breast tumors. However, there are no studies indicating parabens were the cause of the breast tumors, its presence is a major concern.

Parabens are used in a wide variety of personal care products, as well as in foods and drugs. Cosmetics that may contain parabens include makeup, toothpastes, moisturizers, hair care products, and shaving products, among others. The FDA has deemed the amount of synthetic paraben used in any of these products as being safe. But, on a daily basis we do not use just one product containing these substances we generally use many. The accumulated effect of all these products has caused major concerns. While we have yet to prove a direct link between these estrogen mimicking chemicals and cancer, we are better off avoiding them when possible.

Well, I am very happy to say that ALL of Heavenly Enhanced’s Multi-Textural Hair Care Products are 100% paraben-free!

~Stephanie Renise